bf44 Privacy Policy — How We Handle Your Personal Data

Our Core Privacy Commitments

Four principles guide how bf44 handles every piece of personal data we hold. These summaries are for reference — the full policy text below governs in all cases.

1Introduction

This Privacy Policy ("Policy") describes how bf44 ("we", "us", "our", "the Platform") collects, uses, stores, shares, and protects the personal data of individuals ("you", "User", "Player") who access or use the bf44 website at bf44.bet and all associated services. This Policy forms part of the bf44 Terms & Conditions and should be read alongside them. By registering an account on bf44 or otherwise using the platform, you acknowledge that you have read this Policy and consent to the processing of your personal data as described herein.

This Policy applies to all personal data collected through the bf44 platform, whether collected at account registration, during active use, through customer support interactions, or via the technical operation of our website (such as through server logs and cookies). We are committed to handling your personal data with care, transparency, and in accordance with the principles of data minimisation and purpose limitation.

2Data Controller

For the purposes of this Policy, the data controller responsible for your personal data is the bf44 platform. Key contact and identification details are set out below:

3Information We Collect

bf44 collects personal data in the following categories. We collect only what is necessary for the specific purpose described:

• Registration data: mobile phone number, chosen username, date of birth (for age verification), and the password you create (stored in hashed, non-reversible form — never as plain text).
• Identity verification (KYC) data: where required, copies of government-issued identification documents (such as a National ID card or passport) and, in some cases, a recent photograph. This data is collected only when KYC is triggered by our compliance procedures.
• Transaction data: records of all deposits, withdrawals, and betting activity on your bf44 account, including transaction reference numbers, amounts, timestamps, and the payment methods used (e.g., bKash wallet number, Nagad account reference). We do not store your bKash or Nagad PIN.
• Device and technical data: IP address, device type, operating system, browser type and version, screen resolution, and general geographic location (country/region level, derived from IP address — not GPS-level location). This data is collected automatically when you access the platform.
• Usage data: pages visited, games played, bet types and amounts, session duration, features interacted with, and navigation patterns within the platform. This data helps us understand how the platform is used so we can improve it.
• Support communications: the content of any messages you send to bf44's customer support team, including via live chat. These records are retained for quality assurance, dispute resolution, and training purposes.

bf44 does not collect sensitive personal data such as racial or ethnic origin, religious or political beliefs, health data, or biometric data, except where a document provided for KYC purposes happens to contain such information incidentally. In those cases, only the specific fields required for identity verification are processed; other sensitive data visible on the document is not recorded or used.

4How We Use Your Information

The personal data bf44 collects is used for the following specific purposes. We do not use your data for any purpose not listed here without first obtaining your explicit consent or a new legal basis:

• Account creation and management: to register your bf44 account, authenticate your identity at login, maintain your account security settings, and process account closure requests.
• Service delivery: to process your deposits and withdrawals via bKash, Nagad, Rocket, and bank transfer; to credit winnings to your account; and to make all bf44 games and betting markets available to you.
• Age and identity verification: to confirm that you meet the 21+ age requirement, to verify the accuracy of the registration information you provided, and to comply with Know Your Customer (KYC) obligations where applicable.
• Fraud prevention and platform security: to detect and prevent fraudulent activity, money laundering, bonus abuse, use of automated bots, and other prohibited behaviour; to investigate suspected violations of the Terms & Conditions; and to protect the integrity of the platform and the interests of legitimate players.
• Customer support: to respond to your enquiries, resolve disputes, investigate complaints, and provide technical assistance. Support communications may be reviewed for quality assurance and staff training purposes.
• Platform improvement: to analyse aggregated, anonymised usage data for the purpose of improving the bf44 platform's user experience, identifying technical issues, and making informed product decisions. This analysis is conducted on anonymised data sets and cannot be used to identify individual players.

5Legal Basis for Processing

bf44 processes your personal data on one or more of the following legal bases, depending on the specific purpose of the processing:

6Payment Data and Financial Information

When you make a deposit to or withdrawal from your bf44 account using bKash, Nagad, Rocket, or bank transfer, bf44 receives confirmation of the transaction from the payment provider along with a transaction reference number and the mobile wallet number or bank account reference associated with the transaction. bf44 does not receive, store, or have access to your bKash PIN, Nagad PIN, mobile banking password, or any other authentication credential used with your payment provider.

Financial transaction records — including deposit and withdrawal amounts, timestamps, and payment method references — are retained for a minimum of five years from the date of the transaction to comply with applicable financial record-keeping requirements. These records may be disclosed to relevant authorities where required by law.

7Cookies and Tracking Technologies

bf44 uses cookies and similar tracking technologies to operate the platform, maintain your login session, remember your preferences, and analyse platform usage. The following categories of cookies are used:

• Strictly necessary cookies: these cookies are essential to the operation of the platform and cannot be disabled. They include session authentication cookies that keep you logged in, security cookies that detect fraudulent activity, and cookies that remember your language preference.
• Functional cookies: these cookies remember your preferences and settings across sessions — for example, your chosen language or any display customisations you have made. Disabling these cookies is possible but may affect your experience.
• Analytics cookies: these cookies collect anonymised data about how players use the platform — which pages are visited most, where players navigate from, and which features are most used. This data is used in aggregate form only and cannot be used to identify individual users.

You can manage cookie preferences through your mobile browser settings. Blocking strictly necessary cookies may prevent you from logging in or using certain platform features. bf44 does not use cookies for cross-site advertising tracking or to build advertising profiles for third-party marketing platforms.

8Data Sharing and Third Parties

bf44 does not sell your personal data to any third party. However, bf44 shares specific personal data with carefully selected third-party service providers and authorities in the following limited circumstances:

• Payment processing partners (bKash, Nagad, Rocket, and bank partners): bf44 shares the minimum transaction data necessary to initiate, confirm, and reconcile your payment transactions. These partners are bound by their own data protection obligations and by agreements with bf44 that restrict their use of your data to payment processing only.
• Game content providers (Pragmatic Play, Evolution Gaming, Spribe, and other licensed studio partners): when you launch a game hosted by a third-party provider, basic session data (including a session token and your account currency) is passed to the provider's platform to initialise the game. Game providers do not receive your name, phone number, or payment details.
• Identity verification and KYC service providers: where bf44 uses a third-party KYC platform to process identity documents, that provider receives only the data necessary to perform the verification check. KYC providers are contractually prohibited from using your data for any purpose other than the specific verification task.
• Regulatory and law enforcement authorities: bf44 will disclose personal data to competent authorities where required to do so by applicable law, court order, or regulatory direction. bf44 will notify you of such a disclosure where it is legally permitted to do so.

All third parties with whom bf44 shares personal data are bound by contractual data processing agreements that require them to protect your data, use it only for the specified purpose, and comply with applicable data protection standards. bf44 does not permit any third party to use your personal data for their own marketing or advertising purposes.

9Data Retention

bf44 retains personal data only for as long as it is necessary for the purpose for which it was collected, or as required by applicable law. The following retention periods apply as a general guide:

Once a retention period expires, bf44 will securely delete or anonymise the relevant personal data. Anonymised data (from which no individual can be identified) may be retained indefinitely for aggregate analysis and reporting purposes.

10Your Rights

As a user of the bf44 platform, you have the following rights with respect to your personal data. To exercise any of these rights, contact bf44 support via live chat or email:

• Right of access: you have the right to request a copy of the personal data bf44 holds about you, along with information about how it is being used and on what legal basis.
• Right to rectification: if any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or completed. For account details such as your registered mobile number, you may update these directly in Account Settings.
• Right to erasure: in certain circumstances, you have the right to request that bf44 delete the personal data it holds about you. This right is subject to limitations where bf44 is required by law to retain the data (for example, financial transaction records).
• Right to restriction: you may request that bf44 restrict the processing of your personal data in certain circumstances — for example, while a dispute about accuracy is being resolved, or pending verification of a legitimate interests override claim.
• Right to data portability: where bf44 processes your personal data by automated means on the basis of consent or contractual necessity, you have the right to receive a copy of that data in a structured, commonly used, machine-readable format.
• Right to object: you have the right to object to the processing of your personal data where bf44 relies on legitimate interests as the legal basis. You also have the right to object to processing for direct marketing purposes at any time, without providing a reason.

To exercise any of the above rights, contact bf44 support via live chat inside your account or by email at [email protected]. We will acknowledge your request within 48 hours and respond in full within 30 days. Where a request is complex or numerous, we may extend this period by up to a further 30 days, in which case we will notify you.

11Data Security

bf44 implements a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include 256-bit SSL/TLS encryption for all data in transit, encrypted storage for sensitive data at rest, access controls that restrict employee access to personal data on a strict need-to-know basis, regular security reviews and vulnerability assessments of the platform, and intrusion detection systems that monitor for anomalous access patterns.

While bf44 takes all reasonable steps to protect your data, no internet-based platform can guarantee absolute security. In the event of a data breach that is likely to result in a risk to your rights and freedoms, bf44 will notify you as soon as practicable. You can reduce your own risk by using a strong, unique password for your bf44 account, never sharing your login credentials with anyone, and logging out of the platform when using a shared device.

12Children's Privacy

bf44 is an adult-only platform. The platform's services are strictly restricted to individuals aged 21 years and above. bf44 does not knowingly collect, process, or store personal data belonging to individuals under the age of 21. If we become aware that we have inadvertently collected personal data from an individual under the age of 21, we will take immediate steps to delete that data and close the associated account. If you believe that bf44 has collected personal data from a person under 21, please contact us immediately at [email protected].

13Changes to This Privacy Policy

bf44 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or the services we offer. The date of the most recent revision is displayed at the top of this page. Where changes are material — for example, where we propose to use your data for a new purpose — we will notify you in advance by placing a prominent notice on the platform or by sending a notification to your registered contact details, and we will obtain your consent where required.

Your continued use of the bf44 platform following the publication of any revised Privacy Policy constitutes your acceptance of the changes. If you do not agree to the revised Policy, you should cease using the platform and may request account closure. The current version of this Privacy Policy is always available at bf44.bet/privacy-policy.

14Contact Us About Privacy

If you have any questions, concerns, or requests relating to this Privacy Policy or the way bf44 handles your personal data, please contact the bf44 privacy support team. We take all privacy-related enquiries seriously and will respond within a reasonable timeframe. Our support team is available 24/7 via live chat inside your bf44 account.